Based in Devon, The Dogs Butcher is built around one simple belief, which runs through everything we do: only the very best will do.
We’ve made some changes around here recently, but our mission – and your dog’s food – remain the same.
We are incredibly proud of our team, and the care they take with every product we make. Premium quality is in our DNA. We form long-term relationships with suppliers, source high-welfare meat from across the UK, and always use local farms where possible. Built on trust and transparency, we never compromise when it comes to our food.
We follow a true 80:10:10 model, with no vegetables, and produce a chunky grind using a 13mm plate, because texture, choice, and control matter when feeding raw.
We have long championed novel proteins, including alpaca, muntjac, and goat, and were among the first to introduce pork as a high-quality protein in raw feeding. By pushing boundaries responsibly, we help raw feeders offer better rotation, better choices, and better nutrition.
OUR STANDARDS: NO COMPROMISES, EVER
Quality isn’t a marketing buzzword at The Dogs Butcher; it’s fundamental to what we do.
We work closely with trusted suppliers nationwide, forming long-standing relationships which are based on consistency, transparency, and confidence in every ingredient we use. High welfare and responsible sourcing are non-negotiables.
Every decision we make comes back to one question:
Would we feed this to our own dogs?
If the answer is no, it doesn’t make it into our range.
The Dogs Butcher Story
Dogs have always played a major part in our family life and what they eat has always been important to us. I first started to feed our family dogs raw tripe and pet mince from the butcher in the late 80’s / early 90’s, but at the time I was concerned they weren’t receiving a balanced enough diet and reverted back to kibble.
Over the years, more and more research has pointed to the multiple benefits of a raw dog food diet, and in 2010 I once again took the plunge and started the dogs on raw. I was determined to source local, ethically produced raw food for our dogs, which led me to visit the local abattoir and obtain a DEFRA licence to transport and feed Category 3 animal by-products. Within a week, I could already see a difference in the appearance of their coats and general health.
I became obsessed with raw food and loved chopping and preparing all our dogs’ meals. After joining BARF UK and meeting like-minded local people, I was asked if I could provide food for their dogs too. On 16th October 2013, I was granted my licence to open a raw pet food plant in my garage, operating with a tiny mincer and one table.
By June 2014, we had outgrown the garage and moved to larger premises. In 2018, we relocated to a former abattoir in Newton Abbot, set in the Devon countryside, and in 2021 we began expanding production areas and planning new freezer capacity. Today, we supply raw food across the UK and Channel Islands and are available in over 200 independent pet shops and raw food suppliers nationwide.
We love animals here at The Dogs Butcher and ensure our raw food is British and ethically sourced. We won’t buy non-stunned, Halal slaughtered or intensively farmed meat, and all our poultry products are free range. Our produce is sourced from abattoirs we have worked with for many years and regularly visit.
I am an experienced raw feeder first and foremost and have helped thousands of people make the transition from kibble to raw. We are always happy to help.
Joanne McMahon, Proprietor
The Best For The Best
Since 2025, we have proudly been part of The Nutriment Company (formerly Voff).
As Europe's leading provider of natural premium pet nutrition, The Nutriment Company unites trusted brands cherished by pet owners across the continent.
Catering to every budget, we offer a wide range of products, from raw food in various forms to natural, flavourful treats and chews and wholesome supplements.
What ties all our brands together is an unwavering dedication to exceptional quality.
Discover more about The Nutriment Company and connect with us at nutriment.com.